volumes over the past decade, the decrease in production has reached an astonishing 98 percent according to Liem. вЂњFinally, in 2003 it reached its peak at 860 million rolls, and since then it has been a free-fall decline.вЂќ With the mass acceptance of digital on the consumer side, film has been quickly going away, he notes, adding that the industry has since seen a 30-40 percent decline in sales each year. вЂњFrom when it was originally introduced all the way into 2003, it continually grew in the consumer market mostly,вЂќ Liem explains. вЂњ2003 was the peak of the film market,вЂќ says Bing Liem, VP Sales and Marketing, Imaging and Electronic Imaging Division, Fujifilm North America Corp. And in 2014, Fujifilm raised the price on black-and-white, color negative, color reversal films and one-time-use cameras. In 2012, due to a steady decrease in sales and usage, Kodak discontinued the production of several color reversal films. market, blaming the вЂњcontinuing decline in demand for film products, the high cost of production, and the increased expenses associated with raw material,вЂќ as well as the inability of the company to absorb the cost entirely, various statements read. A few years back, both Kodak and Fujifilm raised prices in the U.S. This announcement is just the latest in a tide of spiking prices common to all major companies. The measure, along with the discontinuation of unprofitable lines, will hit the Japanese market effective October 2015. Fujifilm has recently made headlines for yet another price increase вЂ“ tallying to 20 percent вЂ“ on film products such as color negative film and reversal. The advancement of digital cameras and the 2007 introduction of the iPhone and other camera-equipped smartphones are to blame. Clearly, film is not dead, but there have certainly been some concerns about the health of the industry, and consumers have felt an urgency to express their lasting commitment to the traditional format through mobile appsвЂ™ language.Дespite the love, major photo companies have experienced harsh setbacks in film product sales вЂ“ particularly in color вЂ“ with a dramatic impact on production triggering a domino effect that has ultimately fallen on customers. In the improbable but increasingly popular hybrid marriage between analog and digital, pixels and rolls, Lightroom and darkrooms, these numbers speak of a predictable, still potentially interesting trend. If youвЂ™re wondering about the current and future health of film photography, hashtags, data and numbers may offer a little prediction. The hashtag #filmisnotdead has over 1 million posts on Instagram, but #film leads the analog-love graduatory with 11.5 million posts, followed by #35mm вЂ“ the most popular photographic film вЂ“ with 2 million.

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